3개국(일본, 대만, 홍콩) 녹차 소비현황 및 제품 분석 자료입니다.
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[ 목 차 ]

Ⅰ. 서론 ········································································································· 3

Ⅱ. 일본 ········································································································· 5

1. 시장현황 ····································································································· 5

2. 소비트렌드 ····································································································· 10

3. 제품분석 ····································································································· 15

4. 수출입현황 ····································································································· 17

5. 시사점 ····································································································· 23

Ⅲ. 대만 ········································································································· 24

1. 시장현황 ····································································································· 24

2. 소비트렌드 ····································································································· 27

3. 제품분석 ····································································································· 31

4. 수출입현황 ····································································································· 33

5. 시사점 ····································································································· 38

Ⅳ. 홍콩 ········································································································· 39

1. 시장현황 ····································································································· 39

2. 소비트렌드 ····································································································· 42

3. 제품분석 ····································································································· 45

4. 수출입현황 ····································································································· 47

5. 시사점 ····································································································· 52

Ⅴ. 국가별 비교 및 수출전략 ············································································ 54

1. 3개국 비교분석 ····································································································· 54

2. 수출 전략 ····································································································· 55

Ⅵ. 별첨 ········································································································· 57