해외시장맞춤보고서

농식품 해외시장맞춤조사 사업에 대한 완료보고서 내용을 제공합니다.

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(2017) 베트남 시리얼 해외시장맞춤보고서
작성자 운영자 등록일 2017-09-08 조회 213

(2017) 베트남 시리얼 해외시장맞춤보고서

 

Ⅰ. 시장 통계 ··················································································································· 4
1. 통계분석 기준 설정 ····································································································· 6
2. 무역통계 종합분석 ······································································································· 7
Ⅱ. 시장 트렌드 ·············································································································· 9
1. 간편식 제품 현지 내 인기 ················································································ 11
2. 전통 식료품점 판매 비중 高············································································ 12
3. 현지 인기 즉석식품 ·························································································· 13
4. 글로벌 유통업체 현지 공략 ·············································································· 14
Ⅲ. 경쟁제품 현지조사 ····················································································· 15
1. 경쟁제품 선정 ··································································································· 17
2. 정량 분석 ·········································································································· 18
3. 정성 분석 ·········································································································· 19
4. 현지 방문 조사자료 ·························································································· 21
Ⅳ. 경쟁사 분석 ·································································································· 28
1. 경쟁사 선정 ······································································································· 30
2. 경쟁사별 현황 파악 ·························································································· 31
Ⅴ. 유통구조 현황 ······························································································ 34
1. 추천 진출 경로 ································································································· 36
2. 전문가 인터뷰 ··································································································· 39
Ⅵ. 유통업체 현황 ································································································ 40
1. 주요 유통채널별 현황 및 프로모션 정보 ·························································· 42

Ⅶ. 통관 및 검역 정보 ······················································································· 47
1. 통관 및 검역 절차 ···························································································· 50
2. 관세율 정보 ······································································································· 52
3. FTA 정보 ··········································································································· 53
4. 통관 및 검역 주의사항 ····················································································· 54
Ⅷ. 인증 정보 ······································································································· 55
1. 인증 취득정보 ··································································································· 58
2. 제출서류 ············································································································ 60
3. 전문가 인터뷰 ··································································································· 61
Ⅸ. 라벨링 정보 ·································································································· 62
1. 라벨 표기사항 ··································································································· 64
2. 라벨링 예시 ······································································································· 65
Ⅹ. 위생요건 정보 ······························································································ 66
1. 식품첨가물 규정 ································································································ 68
※ 참고문헌 ········································································································· 73

 
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