(2016) 미국 기능성잡곡 해외시장보고서

Ⅰ. 시장 통계 ······································································································································· 4
1. 통계분석 기준 설정 ··································································································································· 6
2. 글로벌 수입통계 ·········································································································································· 7
3. 미국 수입통계 ················································································································································ 8
Ⅱ. 시장 트렌드 ······························································································································· 10
1. 시장 메가 트렌드 ····································································································································· 11
2. 소비 트렌드 ·················································································································································· 12
3. 제품 트렌드 ·················································································································································· 13
4. 정책 트렌드 ·················································································································································· 14
Ⅲ. 경쟁사 분석 ······························································································································· 15
1. 경쟁사 선정 ·················································································································································· 17
2. 경쟁사별 현황 파악 ································································································································ 18
Ⅳ. 경쟁제품 현지조사 ··············································································································· 21
1. 분석 제품 및 기준 ·································································································································· 23
2. 가격 정보 ······················································································································································· 24
3. 포장용기 정보 ············································································································································· 25
4. 유통기한 정보 ············································································································································· 25
5. 현지조사 데이터 ········································································································································ 26
Ⅴ. 유통구조 현황 ·························································································································· 29
1. 현지 유통구조 map ································································································································ 30
2. 추천 진출 경로 ·········································································································································· 31
3. 유통업체 담당자 인터뷰 ····················································································································· 32

Ⅵ. 유통업체 현황 ·························································································································· 33
1. 주요 유통채널 개관 ······························································································································· 35
2. 주요 유통채널 핫이슈 ··························································································································· 36
3. 유통업체별 개요 ····································································································································· 37
- Meijer ····························································································································································· 37
- Super Target ············································································································································ 38
- Wal-mart ························································································································································ 39
Ⅶ. 통관 및 검역 정보 ··············································································································· 40
1. 통관 및 검역 절차 ·································································································································· 43
2. HS 코드 및 관세율 ································································································································· 46
3. 통관거부사례 ··············································································································································· 47
4. 제출서류 ·························································································································································· 48
Ⅷ. 인증 정보 ····································································································································· 53
1. 필수인증 ·························································································································································· 55
2. 선택인증 ·························································································································································· 56
3. 미국 내 인증 취득제품 ························································································································ 57
4. 제출서류 ·························································································································································· 58
Ⅸ. 라벨링 정보 ······························································································································· 59
1. 라벨 표기사항 ············································································································································· 61
2. 라벨링 예시 ·················································································································································· 62
Ⅹ. 식품첨가물 정보 ····················································································································· 63
1. 식품첨가물 규정 ········································································································································ 65