(2016) 중국 마른 김_해외시장보고서 - 2016년도 09월 자료

Ⅰ. 시장 통계 ········································································································································· 3
1. 통계분석 기준 설정 ···································································································································· 5
2. 글로벌 수입통계 ············································································································································ 6
3. 중국 수입통계 ················································································································································· 7
4. 중국 건조 해산물 시장규모 및 성장률 ························································································ 8

Ⅱ. 시장 트렌드 ···································································································································· 9
1. 시장 메가 트렌드 ······································································································································· 11
2. 소비 트렌드 ···················································································································································· 12
3. 제품 트렌드 ···················································································································································· 13
4. 정책 트렌드 ···················································································································································· 14

Ⅲ. 경쟁사 분석 ································································································································· 15
1. 경쟁사 선정 ···················································································································································· 18
2. 경쟁사별 현황 파악 ································································································································· 19

Ⅳ. 경쟁제품 현지조사 ··············································································································· 24
1. 분석 제품 및 기준 ·································································································································· 26
2. 가격 정보 ······················································································································································· 28
3. 포장용기 정보 ············································································································································ 29
4. 기타(유통기한) ············································································································································ 29
5. 현지조사 데이터 ······································································································································· 30

Ⅴ. 유통구조 현황 ···························································································································· 34
1. 현지 유통구조 map ································································································································· 35
2. 추천 진출 경로 ············································································································································ 36
3. 유통업체 담당자 인터뷰 ······················································································································· 37

Ⅵ. 유통업체 현황 ·························································································································· 38
1. 주요 유통채널 개관 ······························································································································· 40
2. 주요 유통채널 핫이슈 ···························································································································· 41
3. 유통업체별 개요 ······································································································································· 42
- Walmart ·························································································································································· 42
- Vanguard ······················································································································································· 43
- TASTE ······························································································································································· 44

Ⅶ. 통관 및 검역 정보 ··············································································································· 45
1. 통관 및 검역 절차 ·································································································································· 48
2. HS 코드 및 관세율 ································································································································· 50
3. FTA 정보 ························································································································································ 51
4. 통관 및 검역 주의사항 ························································································································ 52
5. 제출서류 ························································································································································· 53

Ⅷ. 인증 정보 ····································································································································· 59
1. 필수인증 정보 ············································································································································ 61
2. 권장인증 정보 ············································································································································ 63
3. 제출서류 ························································································································································· 65

Ⅸ. 라벨링 정보 ······························································································································· 66
1. 라벨 표기사항 ············································································································································ 68
2. 라벨링 예시 ·················································································································································· 69

Ⅹ. 식품첨가물 정보 ····················································································································· 70
1. 식품첨가물 규정 ······································································································································· 71