Ⅰ. 시장 통계··················································································································· 4
1. 통계분석 기준 설정····································································································· 6
2. 무역통계 종합분석······································································································· 7
3. 품목통계 종합분석······································································································· 8
Ⅱ. 시장 트렌드·············································································································· 9
1. 소비 트렌드······································································································· 11
2. 제품 트렌드······································································································· 12
3. 유통 트렌드······································································································· 13
4. 정책 트렌드······································································································· 14
Ⅲ. 경쟁제품 현지조사····················································································· 15
1. 경쟁제품 선정··································································································· 17
2. 정량 분석·········································································································· 18
3. 정성 분석·········································································································· 19
4. 현지 방문 조사자료·························································································· 20
Ⅳ. 경쟁사 분석·································································································· 28
1. 경쟁사 선정······································································································· 30
2. 경쟁사별 현황 파악·························································································· 31
Ⅴ. 유통구조 현황······························································································ 34
1. 추천 진출 경로································································································· 36
2. 전문가 인터뷰··································································································· 38
Ⅵ. 유통업체 현황································································································ 40
1. 주요 유통채널별 현황 및 프로모션 정보·························································· 42

Ⅶ. 통관 및 검역 정보······················································································· 47
1. 통관 및 검역 절차···························································································· 50
2. 관세율 정보······································································································· 56
3. FTA 정보··········································································································· 57
4. 통관 및 검역 주의사항····················································································· 58
5. 통관거부사례 ··································································································· 59
Ⅷ. 위생요건 정보······························································································ 60
1. 병해충 규정······································································································· 62
※ 참고문헌········································································································· 63