(2017) 인도네시아 어린이영양제 해외시장맞춤보고서

Ⅰ. 시장 통계··················································································································· 3
1. 통계분석 기준 설정····································································································· 5
2. 무역통계 종합분석······································································································· 6
3. 품목통계 종합분석······································································································· 7
Ⅱ. 시장 트렌드·············································································································· 8
1. 소비 트렌드······································································································· 10
2. 제품 트렌드······································································································· 11
3. 유통 트렌드······································································································· 12
4. 정책 트렌드······································································································· 13
Ⅲ. 경쟁제품 현지조사····················································································· 14
1. 경쟁제품 선정··································································································· 16
2. 정량 분석·········································································································· 17
3. 정성 분석·········································································································· 18
4. 현지 방문 조사자료·························································································· 20
Ⅳ. 유통구조 현황······························································································ 25
1. 홈쇼핑 유통구조 특징······················································································ 27
Ⅴ. 유통업체 현황································································································ 29
1. 주요 유통채널별 현황 및 프로모션 정보·························································· 31
※ 참고 문헌········································································································· 36