(2017) 미국 쌀눈 해외시장맞춤보고서

Ⅰ. 시장 통계 ··················································································································· 4
1. 통계분석 기준 설정 ····································································································· 6
2. 무역통계 종합분석 ······································································································· 7
3. 품목통계 종합분석 ······································································································· 9
Ⅱ. 시장 트렌드 ············································································································ 11
1. Market Trend 01. 건강식품에 대한 의식 강화 ·············································· 13
2. Market Trend 02. 곡물 시리얼 시장규모 증가 ·············································· 14
3. Market Trend 03. 현저히 적은 가공 쌀 수요 ··············································· 15
4. Market Trend 04. 스낵 제품 인기 ································································· 16
Ⅲ. 경쟁제품 현지조사 ····················································································· 17
1. 경쟁제품 선정 ··································································································· 19
2. 정량 분석 ·········································································································· 20
3. 정성 분석 ·········································································································· 21
4. 현지 방문 조사자료 ·························································································· 23
Ⅳ. 경쟁사 분석 ·································································································· 28
1. 경쟁사 선정 ······································································································· 30
2. 경쟁사별 현황 파악 ·························································································· 31
Ⅴ. 유통구조 현황 ······························································································ 34
1. 현지 진출 주요 경로 ························································································ 36
2. 전문가 인터뷰 ··································································································· 39
Ⅵ. 유통업체 현황 ································································································ 40
1. 주요 유통채널별 현황 및 프로모션 정보 ·························································· 42

Ⅶ. 통관 및 검역 정보 ······················································································· 46
1. 통관 및 검역 절차 ···························································································· 49
2. 관세율 정보 ······································································································· 53
3. FTA 정보 ··········································································································· 54
4. 통관 및 검역 주의사항 ····················································································· 55
5. 통관거부사례 ··································································································· 56
Ⅷ. 인증 정보 ······································································································· 57
1. 인증 취득정보 ··································································································· 60
2. 인증 취득제품 ··································································································· 64
3. 제출서류 ············································································································ 66
4. 전문가 인터뷰 ··································································································· 68
Ⅸ. 라벨링 정보 ·································································································· 69
1. 라벨 표기사항 ··································································································· 71
2. 라벨링 예시 ········································································································· 73
Ⅹ. 위생요건 정보 ······························································································ 75
1. 식품첨가물 규정 ································································································ 77
2. 기타 위생기준 규정 ·························································································· 78
※ 참고문헌 ········································································································· 79