(2017) 중국 된장 해외시장맞춤보고서

Ⅰ. 시장 통계··················································································································· 4 

1. 통계분석 기준 설정····································································································· 6 

2. 무역통계 종합분석······································································································· 7 

3. 품목통계 종합분석······································································································· 8

Ⅱ. 시장 트렌드·············································································································· 9 

1. 소비 트렌드······································································································· 11 

2. 제품 트렌드······································································································· 12 

3. 유통 트렌드······································································································· 13 

4. 정책 트렌드······································································································· 14

Ⅲ. 경쟁제품 현지조사····················································································· 15 

1. 경쟁제품 선정··································································································· 17 

2. 정량 분석·········································································································· 18 

3. 정성 분석·········································································································· 19 

4. 현지 방문 조사자료·························································································· 20

Ⅳ. 경쟁사 분석·································································································· 27 

1. 경쟁사 선정······································································································· 29 

2. 경쟁사별 현황 파악·························································································· 30

Ⅴ. 유통구조 현황······························································································ 33 

1. 추천 진출 경로································································································ 35 

2. 전문가 인터뷰··································································································· 38

Ⅵ. 유통업체 현황································································································39 

1. 주요 유통채널별 현황 및 프로모션 정보··························································41

Ⅶ. 통관 및 검역 정보·······················································································44 

1. 통관 및 검역 절차···························································································· 47 

2. 관세율 정보······································································································· 50 

3. FTA 정보··········································································································· 51 

4. 통관 및 검역 주의사항····················································································· 52 

5. 통관거부사례 ··································································································· 53

Ⅷ. 인증 정보······································································································· 54 

1. 인증 취득정보··································································································· 56 

2. 인증 취득제품··································································································· 57 

3. 제출서류············································································································ 58 

4. 전문가 인터뷰··································································································· 59

Ⅸ. 라벨링 정보·································································································· 60 

1. 라벨 표기사항··································································································· 62 

2. 라벨링 예시······································································································· 63

Ⅹ. 위생요건 정보······························································································ 64 

1. 식품첨가물 규정································································································ 66 

2. 기타 위생기준 규정·························································································· 68

※ 참고 문헌········································································································· 69