(일본)토마토_해외시장맞춤보고서 - 2016년도 08월 자료

Ⅰ. 시장 통계 ······································································································································· 4
1. 통계분석 기준 설정 ··································································································································· 6
2. 글로벌 수입통계 ·········································································································································· 7
3. 일본 수입통계 ················································································································································ 8
4. 일본 신선 토마토 시장 규모 및 성장률 ···················································································· 9

Ⅱ. 시장 트렌드 ······························································································································· 10
1. 시장 메가 트렌드 ····································································································································· 12
2. 소비 트렌드 ·················································································································································· 13
3. 제품 트렌드 ·················································································································································· 14
4. 정책 트렌드 ·················································································································································· 15

Ⅲ. 경쟁사 분석 ······························································································································· 16
1. 경쟁사 선정 ·················································································································································· 18
2. 경쟁사별 현황 파악 ································································································································ 19

Ⅳ. 경쟁제품 조사 ·························································································································· 24
1. 분석 제품 및 기준 – 오프라인 ··································································································· 26
2. 가격 정보 – 오프라인 ························································································································ 27
3. 포장용기 정보 – 오프라인 ·············································································································· 28
4. 현지조사 데이터 – 오프라인 ········································································································ 29
5. 분석 제품 및 기준 – 온라인 ········································································································ 32
6. 가격 정보 – 온라인 ····························································································································· 33
7. 온라인 매장조사 데이터 ··················································································································· 34

Ⅴ. 유통구조 현황 ·························································································································· 37
1. 현지 유통구조 map ································································································································ 38
2. 추천 진출 경로 ·········································································································································· 39
3. 유통업체 담당자 인터뷰 ····················································································································· 40
4. 유통채널별 점유율 ·································································································································· 41

Ⅵ. 유통업체 현황 ·························································································································· 43
1. 주요 유통채널 개관 ······························································································································· 45
2. 주요 유통채널 핫이슈 ····························································································································· 46
3. 유통업체별 개요 ······································································································································· 47
- AEON ····························································································································································· 47
- Maruetsu ························································································································································ 48

Ⅶ. 인증 정보 ····································································································································· 49
1. 권장인증 ·························································································································································· 51
2. 일본 내 인증 취득제품 ························································································································ 53
3. 제출서류 ·························································································································································· 54

Ⅷ. 라벨링 정보 ······························································································································· 55
1. 라벨 표기사항 ············································································································································· 50
2. 라벨링 예시 ·················································································································································· 51

Ⅸ. 수출준비 ········································································································································ 59
1. 정부 유관기관 담당자 인터뷰 ······································································································· 60