(중국)어린이음료_해외시장맞춤보고서 - 2016년도 08월 자료

Ⅰ. 시장 통계 ······································································································································· 4
1. 통계분석 기준 설정 ··································································································································· 6
2. 글로벌 수입통계 ·········································································································································· 7
3. 중국 수입통계 ················································································································································ 8
4. 중국 음료 시장 규모 및 성장률 ······································································································ 9

Ⅱ. 시장 트렌드 ······························································································································· 10
1. 시장 메가 트렌드 ····································································································································· 12
2. 소비 트렌드 ·················································································································································· 13
3. 제품 트렌드 ·················································································································································· 14
4. 정책 트렌드 ·················································································································································· 15

Ⅲ. 경쟁사 분석 ······························································································································· 16
1. 경쟁사 선정 ·················································································································································· 18
2. 경쟁사별 현황 파악 ································································································································ 19

Ⅳ. 경쟁제품 현지조사 ··············································································································· 22
1. 분석 제품 및 기준 ·································································································································· 24
2. 가격 정보 ······················································································································································· 25
3. 포장용기 및 유통기한 정보 ·············································································································· 26
4. 원료 정보 ······················································································································································· 27
5. 현지조사 및 온라인조사 데이터 ··································································································· 28

Ⅴ. 유통구조 현황 ·························································································································· 31
1. 현지 유통구조 map ································································································································ 32
2. 추천 진출 경로 ·········································································································································· 33
3. 유통업체 담당자 인터뷰 ····················································································································· 34

Ⅵ. 유통업체 현황 ·························································································································· 35
1. 주요 유통채널 개관 ······························································································································· 37
2. 주요 유통채널 핫이슈 ··························································································································· 38
3. 유통업체별 개요 ····································································································································· 39
- Walmart ························································································································································ 39
- Carrefour ····················································································································································· 40
- Vanguard ····················································································································································· 41

Ⅶ. 통관 및 검역 정보 ··············································································································· 42
1. 통관 및 검역 절차 ·································································································································· 45
2. HS 코드 및 관세율 ································································································································· 48
3. FTA 정보 ······················································································································································· 49
4. 통관거부사례 ··············································································································································· 50
5. 제출서류 ·························································································································································· 51

Ⅷ. 인증 정보 ····································································································································· 59
1. 필수인증 ·························································································································································· 62
2. 권장인증 ·························································································································································· 64
3. 중국 내 인증 취득제품 ························································································································ 66
4. 제출서류 ·························································································································································· 67