(2016) 이탈리아 파스타_해외시장보고서

Ⅰ. 시장 통계 ······································································································································· 3
1. 통계분석 기준 설정 ··································································································································· 5
2. 글로벌 수입통계 ·········································································································································· 6
3. 이탈리아 수입통계 ····································································································································· 7
4. 이탈리아 파스타 시장규모 및 성장률 ························································································· 8

Ⅱ. 시장 트렌드 ·································································································································· 9
1. 시장 메가 트렌드 ····································································································································· 11
2. 소비 트렌드 ·················································································································································· 12
3. 제품 트렌드 ·················································································································································· 13
4. 정책 트렌드 ·················································································································································· 14

Ⅲ. 경쟁사 분석 ······························································································································· 15
1. 경쟁사 선정 ·················································································································································· 16
2. 경쟁사별 현황 파악 ································································································································ 17

Ⅳ. 경쟁제품 현지조사 ··············································································································· 22
1. 분석 제품 및 기준 ·································································································································· 24
2. 중량 및 가격 정보 ·································································································································· 25
3. 포장형태 및 원산지 정보 ··················································································································· 26
4. 현지조사 및 온라인조사 데이터 ··································································································· 27

Ⅴ. 유통구조 현황 ···························································································································· 29
1. 현지 유통구조 map ·································································································································· 30
2. 추천 진출 경로 ············································································································································ 31
3. 유통업체 담당자 인터뷰 ······················································································································· 32

Ⅵ. 유통 업체 현황 ························································································································· 33
1. 주요 유통 채널 개관 ······························································································································· 35
2. 주요 유통 채널 이슈 ······························································································································· 36
3. 유통 업체별 개요 ···································································································································· 37
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