Ⅰ. 중국 마케팅 방안 ···························································· 1
1. 현지 시장 특징 ·················································································· 1
2. 현지 시장 진출 TIP ··········································································· 2

Ⅱ. 중국 시장 정보 ································································ 4
1. 오가피진액 수입 추이 ······································································ 4
2. 건강식품 생산 및 판매 동향 ·························································· 6
3. 건강식품 소비 동향 ·········································································· 7

Ⅲ. 중국 가격 정보 ································································ 8

Ⅳ. 중국 유통 정보 ······························································ 10
1. 건강식품 유통구조 ·········································································· 10
2. 식품 유통채널 ·················································································· 11
3. 식품 유통구조 ·················································································· 13
 

Ⅴ. 중국 통관 정보 ······························································ 14
1. 관세 및 기타 세금 ·········································································· 14
2. 통관 절차 ·························································································· 16
3. 통관 유의사항 ·················································································· 16

Ⅵ. 중국 검역 정보 ······························································ 18
1. 수입 식품의 검험검역 ···································································· 18
2. 수출 식품의 검험검역 ···································································· 21

Ⅶ. 중국 라벨링 정보 ·························································· 22
1. 식품 라벨 관리 규정 ······································································ 22
2. 수출입 정량 포장식품 라벨 검험 감독 관리 규정 ·················· 25