(2017) 싱가포르 유산균환 해외시장맞춤보고서

Ⅰ. 시장 통계··················································································································· 4
1. 통계분석 기준 설정····································································································· 6
2. 무역통계 종합분석······································································································· 7
3. 품목통계 종합분석······································································································· 8
Ⅱ. 시장 트렌드·············································································································· 9
1. Market Trend 01. 건강식품 소비 증가 추세················································· 11
2. Market Trend 02. 건강한음식섭취캠페인운영············································ 12
3. Market Trend 03. 프로바이오틱스 소비 보편화············································ 13
4. Market Trend 04. 프로바이오틱스 맥주 개발··············································· 14
Ⅲ. 경쟁제품 현지조사····················································································· 15
1. 경쟁제품 선정··································································································· 17
2. 정량 분석·········································································································· 18
3. 정성 분석·········································································································· 19
4. 현지 방문 조사자료·························································································· 21
Ⅳ. 경쟁사 분석·································································································· 26
1. 경쟁사 선정······································································································· 28
2. 경쟁사별 현황 파악·························································································· 29
Ⅴ. 유통구조 현황······························································································ 32
1. 추천 진출 경로································································································· 34
2. 전문가 인터뷰··································································································· 37
Ⅵ. 유통업체 현황································································································ 38
1. 주요 유통채널별 현황 및 프로모션 정보·························································· 40

Ⅶ. 통관 및 검역 정보······················································································· 45
1. 통관 및 검역 절차···························································································· 48
2. 관세율 정보······································································································· 50
3. FTA 정보··········································································································· 51
4. 통관 및 검역 주의사항····················································································· 52
Ⅷ. 인증 정보······································································································· 53
1. 인증 취득정보··································································································· 55
2. 인증 취득제품··································································································· 57
3. 제출서류············································································································ 58
4. 전문가 인터뷰··································································································· 59
Ⅸ. 라벨링 정보·································································································· 60
1. 라벨 표기사항··································································································· 62
2. 라벨링 예시······································································································· 63
Ⅹ. 위생요건 정보······························································································ 64
1. 식품첨가물 규정································································································ 66
2. 기타 위생기준 규정·························································································· 69
※ 참고문헌········································································································· 72