(2017) 일본 탁주 해외시장맞춤보고서

Ⅰ. 시장 통계··················································································································· 4
1. 통계분석 기준 설정····································································································· 6
2. 무역통계 종합분석······································································································· 7
3. 품목통계 종합분석······································································································· 8
Ⅱ. 시장 트렌드·············································································································· 9
1. 소비 트렌드······································································································· 11
2. 제품 트렌드······································································································· 12
3. 유통 트렌드······································································································· 13
4. 정책 트렌드······································································································· 14
Ⅲ. 경쟁제품 현지조사····················································································· 15
1. 경쟁제품 선정··································································································· 17
2. 정량 분석·········································································································· 18
3. 정성 분석·········································································································· 19
4. 현지 방문 조사자료·························································································· 20
Ⅳ. 경쟁사 분석·································································································· 27
1. 경쟁사 선정······································································································· 29
2. 경쟁사별 현황 파악·························································································· 30
Ⅴ. 유통구조 현황······························································································ 33
1. 추천 진출 경로································································································ 35
2. 전문가 인터뷰··································································································· 39
Ⅵ. 유통업체 현황································································································ 40
1. 주요 유통채널별 현황 및 프로모션 정보·························································· 42