(2017) 대만 사과주스 해외시장맞춤보고서

Ⅰ. 시장 통계 ··················································································································· 4
1. 통계분석 기준 설정 ····································································································· 6
2. 무역통계 종합분석 ······································································································· 7
3. 품목통계 종합분석 ······································································································· 8
Ⅱ. 시장 트렌드 ·············································································································· 9
1. Market Trend 01 신선한 음료 선호 인구 증가 ············································· 11
2. Market Trend 02 슈퍼마켓 통한 구매율 증가 ·············································· 12
3. Market Trend 03 제품 차별화 전략 ······························································ 13
4. Market Trend 04 식품 안전 정책 강화 ························································· 14
Ⅲ. 경쟁제품 현지조사 ····················································································· 15
1. 경쟁제품 선정 ··································································································· 17
2. 정량 분석 ·········································································································· 18
3. 정성 분석 ·········································································································· 19
4. 현지 방문 조사자료 ·························································································· 20
Ⅳ. 경쟁사 분석 ·································································································· 27
1. 경쟁사 선정 ······································································································· 29
2. 경쟁사별 현황 파악 ·························································································· 30
Ⅴ. 유통구조 현황 ······························································································ 33
1. 추천 진출 경로 ································································································· 35
2. 전문가 인터뷰 ··································································································· 39
Ⅵ. 유통업체 현황 ································································································ 40
1. 주요 유통채널별 현황 및 프로모션 정보 ·························································· 42

Ⅶ. 통관 및 검역 정보 ······················································································· 46
1. 통관 및 검역 절차 ···························································································· 49
2. 관세율 정보 ······································································································· 53
3. FTA 정보 ··········································································································· 54
4. 통관 및 검역 주의사항 ····················································································· 55
5. 통관거부사례 ··································································································· 56
Ⅷ. 인증 정보 ······································································································· 57
1. 인증 취득정보 ··································································································· 60
2. 인증 취득제품 ··································································································· 63
3. 제출서류 ············································································································ 64
4. 전문가 인터뷰 ··································································································· 65
Ⅸ. 라벨링 정보 ·································································································· 66
1. 라벨 표기사항 ··································································································· 68
2. 라벨링 예시 ······································································································· 70
Ⅹ. 위생요건 정보 ······························································································ 71
1. 식품첨가물 규정 ································································································ 74
2. 기타 위생기준 규정 ·························································································· 75
※ 참고문헌 ········································································································· 78