Ⅰ. 일본 마케팅 방안 ····················································· 1
1. 일본 시장 특징 ········································································· 1
2. 일본 진출 TIP ··········································································· 2

Ⅱ. 일본 시장 정보 ························································· 4
1. 일본 차류 수입 추이 ······························································· 4
2. 일본 시장 동향 ········································································· 5

Ⅲ. 일본 가격 정보 ······················································· 12
1. 일본 건강차 판매 현황 ························································· 12
2. 일본 메밀차 판매 현황 ························································· 15
 

Ⅳ. 일본 유통 정보 ······················································· 18
1. 일본 식품 유통업계 정보 ····················································· 18
2. 일본 유통 구조 ······································································· 22
3. 건강식품 유통 업체 ······························································· 24

Ⅴ. 일본 통관 정보 ······················································· 29
1. 관세 및 기타 세금 ································································· 29
2. 통관 절차 ················································································· 30
 

Ⅵ. 일본 검역 정보 ······················································· 35
1. 차류의 수입 관련 규제 ························································· 35
2. 검역 절차 ················································································· 36
3. 관련 제도 ················································································· 38

Ⅶ. 일본 라벨링 정보 ··················································· 39
1. 라벨링 규정 ············································································· 39
2. 관련 정책 ················································································· 41