Ⅰ. 중국 마케팅 방안 ····················································· 1
1. 중국 시장 특징 ········································································· 1
2. 중국 진출 TIP ··········································································· 2

Ⅱ. 중국 시장 정보 ························································· 4
1. 중국 수입 추이 ········································································· 4
2. 중국 시장 동향 ········································································· 6

Ⅲ. 중국 가격 정보 ························································· 9

Ⅳ. 중국 유통 정보 ······················································· 11
1. 유통 절차 ················································································· 11
2. 식품 업계 유통 상업 방식 ··················································· 13
3. 유통 경로별 진입 장벽 및 특징 ········································· 14
4. 유통 채널 ················································································· 15

Ⅴ. 중국 통관 정보 ······················································· 20
1. 관세 현황 ················································································· 20
2. 통관 거부사례 ········································································· 22
3. 통관 절차 ················································································· 24
4. 통관 유의사항 ········································································· 24

Ⅵ. 중국 검역 정보 ······················································· 26
1. 수입 식품의 검험검역 ··························································· 26
2. 수출식품의 검험검역 ····························································· 29

Ⅶ. 중국 라벨링 정보 ··················································· 30
1. 식품 라벨 관리 규정 ····························································· 30
2. 수출입 정량 포장식품 라벨 검험 감독 관리 규정 ········· 33