(2017) 미얀마 조제커피 해외시장맞춤보고서

Ⅰ. 시장 통계 ··················································································································· 4
1. 통계분석 기준 설정 ····································································································· 6
2. 무역통계 종합분석 ······································································································· 7
Ⅱ. 시장 트렌드 ·············································································································· 8
1. Market Trend 01. 커피 전문점 활성화 ·························································· 10
2. Market Trend 02. 식생활 수준 개선 ····························································· 11
3. Market Trend 03. 원두 커피 제품 선호 ························································ 12
4. Market Trend 04. One-stop 식품 유통 플랫폼 ············································ 13
Ⅲ. 경쟁제품 현지조사 ····················································································· 14
1. 경쟁제품 선정 ··································································································· 16
2. 정량 분석 ·········································································································· 17
3. 정성 분석 ·········································································································· 18
4. 현지 방문 조사자료 ·························································································· 20
Ⅳ. 경쟁사 분석 ·································································································· 27
1. 경쟁사 선정 ······································································································· 29
2. 경쟁사별 현황 파악 ·························································································· 30
Ⅴ. 유통구조 현황 ······························································································ 33
1. 추천 진출 경로 ································································································· 35
2. 전문가 인터뷰 ··································································································· 38
Ⅵ. 유통업체 현황 ································································································ 39
1. 주요 유통채널별 현황 및 프로모션 정보 ·························································· 41

Ⅶ. 인증 정보 ······································································································· 45
1. 인증 취득정보 ··································································································· 48
2. 인증 취득제품 ··································································································· 51
3. 제출서류 ············································································································ 52
4. 전문가 인터뷰 ··································································································· 54
※ 참고문헌 ········································································································· 55