(2017) 폴란드 인스턴트커피 해외시장맞춤보고서

Ⅰ. 시장 통계··················································································································· 4
1. 통계분석 기준 설정····································································································· 6
2. 무역통계 종합분석······································································································· 7
3. 품목통계 종합분석······································································································· 9
Ⅱ. 시장 트렌드·············································································································· 11
1. Market Trend 01. 폴란드 커피 시장 급성장················································· 13
2. Market Trend 02. 커피 품질 중요시····························································· 14
3. Market Trend 03. 카페 프랜차이즈 부상······················································ 15
4. Market Trend 04. 공정무역 강세··································································· 16
Ⅲ. 경쟁제품 현지조사····················································································· 17
1. 경쟁제품 선정··································································································· 19
2. 정량 분석·········································································································· 20
3. 정성 분석·········································································································· 21
4. 현지 방문 조사자료·························································································· 23
Ⅳ. 경쟁사 분석··································································································· 30
1. 경쟁사 선정······································································································· 32
2. 경쟁사별 현황 파악·························································································· 33

Ⅴ. 유통구조 현황······························································································ 36
1. 추천 진출 경로································································································· 38
2. 전문가 인터뷰··································································································· 41
Ⅵ. 유통업체 현황································································································ 42
1. 주요 유통채널별 현황 및 프로모션 정보·························································· 44
※ 참고문헌········································································································· 48