Ⅰ. 중국 마케팅 방안 ····················································· 1
1. 중국 시장 특징 ········································································ 1
2. 중국 시장 진출 제언 ······························································ 2
 

Ⅱ. 중국 시장 정보 ························································· 4
1. 중국 막걸리 수입추이 ···························································· 4
2. 중국 막걸리 동향 ···································································· 5
3. 중국 막걸리 생산동향 ···························································· 9

Ⅲ. 중국 가격 정보 ······················································· 12

Ⅳ. 중국 유통 정보 ······················································· 16
1. 중국 유통 현황 ······································································ 16
2. 식품 업계 유통 상업 방식 ·················································· 18
3. 유통 경로별 진입 장벽 및 특징 ········································ 19
4. 중국 유통 채널 ······································································ 19

Ⅴ. 중국 통관 정보 ······················································ 24
1. 관세 현황 ················································································· 24
2. 통관거부사례 ··········································································· 25
3. 통관절차 ··················································································· 25
4. 통관유의사항 ··········································································· 26

Ⅵ. 중국 검역 정보 ······················································ 28
1. 수입 식품의 검험검역 ··························································· 28
2. 수출 식품의 검험검역 ··························································· 31

Ⅶ. 중국 라벨링 정보 ··················································· 32
1. 식품 라벨 관리 규정 ··························································· 32
2. 수출입 정량 포장식품 라벨 검험 감독 관리 규정 ······· 35