(베트남)신선 배_해외시장맞춤보고서 - 2016년도 08월 자료

Ⅰ. 시장 통계 ······································································································································· 4
1. 통계분석 기준 설정 ··································································································································· 6
2. 글로벌 수입통계 ·········································································································································· 7
3. 베트남 수입통계 ·········································································································································· 8
4. 베트남 과실시장 현황 ····························································································································· 9

Ⅱ. 시장 트렌드 ······························································································································ 11
1. 시장 메가 트렌드 ····································································································································· 13
2. 소비 트렌드 ·················································································································································· 14
3. 제품 트렌드 ·················································································································································· 15
4. 정책 트렌드 ·················································································································································· 16

Ⅲ. 경쟁사 분석 ······························································································································· 17
1. 경쟁사 선정 ·················································································································································· 19
2. 경쟁사별 현황 파악 ································································································································ 20

Ⅳ. 경쟁제품 현지조사 ··············································································································· 23
1. 분석 제품 및 기준 ·································································································································· 25
2. 가격 정보 ······················································································································································· 26
3. 포장용기 정보 ············································································································································· 27
4. 기타 ·································································································································································· 27
5. 품종별 개요 ··············································································································································· 28
6. 현지조사 데이터 ········································································································································ 29

Ⅴ. 유통구조 현황 ·························································································································· 32
1. 현지 유통구조 map ································································································································ 33
2. 추천 진출 경로 ·········································································································································· 34
3. 유통업체 담당자 인터뷰 ····················································································································· 35

Ⅵ. 유통업체 현황 ·························································································································· 36
1. 주요 유통채널 개관 ······························································································································· 38
2. 주요 유통채널 핫이슈 ····························································································································· 39
3. 유통업체별 개요 ······································································································································· 40
- Co.opmart ··················································································································································· 40
- LOTTE Mart ··············································································································································· 41
- Vinmart ··························································································································································· 42