Contents

Ⅰ. 국가 정보 및 시장통계 ···················································· 4

1. 수출환경 및 경제지표 ···················································· 6

2. 산업 현황 ···················································· 9

3. 수출입통계 ···················································· 16

Ⅱ. 시장 트렌드 ···················································· 22

1. 소비·제품 트렌드 ···················································· 23

2. 유통 트렌드 ···················································· 24

Ⅲ. 통관 및 제도 ···················································· 25

1. 통관 및 검역 ···················································· 26

2. FTA정보 ···················································· 31

3. 인증정보 ···················································· 32

4. 라벨링 ···················································· 38

5. 위생조건 ···················································· 42

Ⅳ. 경쟁제품 ···················································· 44

1. 경쟁제품 선정기준 및 지표 ···················································· 46

2. 경쟁제품 분석 ···················································· 47

Ⅴ. 경쟁사 ···················································· 58

1. 경쟁사 선정 ···················································· 59

2. 경쟁사 분석 ···················································· 60

Ⅵ. 유통채널 현황 ···················································· 62

주요 유통채널 개관 및 현황 ···················································· 63