Contents

Ⅰ. 국가 정보 및 시장통계 ···················································· 5

1. 수출환경 및 경제지표 ···················································· 6

2. 산업 현황 ···················································· 9

3. 수출입통계 및 생산통계 ···················································· 19

Ⅱ. 시장 트렌드 ···················································· 24

1. 정책 트렌드 ··················································· 25

2. 소비·제품 트렌드 ···················································· 26

3. 유통 트렌드 ···················································· 27

Ⅲ. 통관 및 제도 ···················································· 29

1. 통관 및 검역 ···················································· 32

2. FTA정보 ···················································· 39

3. 인증정보 ···················································· 41

4. 라벨링 ···················································· 45

5. 위생조건 ···················································· 47

Ⅳ. 경쟁제품 ···················································· 56

1. 경쟁제품 선정기준 및 지표 ···················································· 57

2. 경쟁제품 분석 ···················································· 58

Ⅴ. 주요 경쟁사 기업 정보 ···················································· 67

1. 경쟁사 선정 ···················································· 68

2. 경쟁사 분석 ···················································· 69

Ⅵ. 유통채널 현황 ···················································· 71

주요 유통채널 개관 및 현황 ···················································· 72