(인도네시아)홍삼_해외시장맞춤보고서 - 2016년도 08월 자료

Ⅰ. 경쟁사 분석 ·································································································································· 3
1. 경쟁사 선정 ····················································································································································· 5
2. 경쟁사별 현황 파악 ··································································································································· 6

Ⅱ. 경쟁제품 현지조사 ··············································································································· 10
1. 분석 제품 및 기준 ·································································································································· 12
2. 가격 정보 ······················································································································································· 13
3. 포장용기 정보 ············································································································································· 14
4. 기타(성분, 원료, 열량, 규격, 상세스펙 등) ············································································ 15
5. 현지조사 및 온라인 쇼핑몰 데이터 ···························································································· 16

Ⅲ. 유통구조 현황 ·························································································································· 19
1. 현지 유통구조 map ································································································································ 20
2. 추천 진출 경로 ·········································································································································· 21
3. 유통업체 담당자 인터뷰 ····················································································································· 22

Ⅳ. 유통업체 현황 ·························································································································· 23
1. 주요 유통채널 개관 ······························································································································· 25
2. 주요 유통채널 핫이슈 ····························································································································· 26
3. 유통업체별 개요 ······································································································································· 27
- Giant ······························································································································································· 27
- Hero ································································································································································ 28
- Hypermart ····················································································································································· 29

Ⅴ. 인증 정보 ····································································································································· 30
1. 필수인증 ·························································································································································· 33
2. 권장인증 ·························································································································································· 35
3. 제출서류 ·························································································································································· 36