(말레이시아) 김치_해외시장보고서 - 2016년도 09월 자료

Ⅰ. 시장 통계 ······································································································································· 4
1. 통계분석 기준 설정 ··································································································································· 6
2. 글로벌 수입통계 ·········································································································································· 7
3. 말레이시아 수입통계 ································································································································ 8

Ⅱ. 시장 트렌드 ···································································································································· 9
1. 시장 메가 트렌드 ····································································································································· 11
2. 소비 트렌드 ·················································································································································· 12
3. 제품 트렌드 ·················································································································································· 13
4. 정책 트렌드 ·················································································································································· 14

Ⅲ. 경쟁사 분석 ······························································································································· 15
1. 경쟁사 선정 ·················································································································································· 17
2. 경쟁사별 현황 파악 ································································································································ 18

Ⅳ. 경쟁제품 현지조사 ··············································································································· 22
1. 분석 제품 및 기준 ·································································································································· 24
2. 가격 정보 ······················································································································································· 25
3. 포장용기 정보 ············································································································································· 26
4. 기타(성분, 원료, 열량, 규격, 상세스펙 등) ············································································ 26
5. 현지조사 및 온라인 쇼핑몰 데이터 ···························································································· 28

Ⅴ. 유통구조 현황 ·························································································································· 31
1. 현지 유통구조 map ································································································································ 32
2. 추천 진출 경로 ·········································································································································· 33
3. 유통업체 담당자 인터뷰 ····················································································································· 34

Ⅵ. 유통업체 현황 ·························································································································· 35
1. 주요 유통채널 개관 ······························································································································· 37
2. 주요 유통채널 핫이슈 ····························································································································· 38
3. 유통업체별 개요 ······································································································································· 39
- Cold Storage ·············································································································································· 39
- AEON ····························································································································································· 40
- JAYA Grocer ················································································································································ 41

Ⅶ. 통관 및 검역 정보 ··············································································································· 43
1. 통관 및 검역 절차 ·································································································································· 45
2. HS 코드 및 관세율 ································································································································· 48
3. 제출서류 ·························································································································································· 49

Ⅷ. 인증 정보 ····································································································································· 52
1. 권장인증 ·························································································································································· 54
2. 말레이시아 내 인증 취득제품 ········································································································ 56
3. 제출서류 ·························································································································································· 57

Ⅸ. 라벨링 정보 ······························································································································· 58
1. 라벨 표기사항 ············································································································································· 59
2. 라벨링 예시 ·················································································································································· 61

Ⅹ. 식품첨가물 정보 ····················································································································· 62
1. 잔류농약규정 ··············································································································································· 64