(2016) 말레이시아 유자차_해외시장보고서

Ⅰ. 시장 통계 ······································································································································· 3
1. 통계분석 기준 설정 ··································································································································· 5
2. 글로벌 수입통계 ·········································································································································· 6
3. 말레이시아 수입통계 ································································································································ 7
4. 말레이시아 기타 차 시장 규모 및 성장률 ··············································································· 8

Ⅱ. 시장 트렌드 ·································································································································· 9
1. 시장 메가 트렌드 ····································································································································· 11
2. 소비 트렌드 ·················································································································································· 12
3. 제품 트렌드 ·················································································································································· 13
4. 정책 트렌드 ·················································································································································· 14

Ⅲ. 유통구조 현황 ·························································································································· 15
1. 현지 유통구조 map ································································································································ 16
2. 추천 진출 경로 ·········································································································································· 17
3. 유통업체 담당자 인터뷰 ····················································································································· 18

Ⅳ. 유통업체 현황 ·························································································································· 19
1. 주요 유통채널 개관 ······························································································································· 20
2. 주요 유통채널 핫이슈 ····························································································································· 21
3. 유통업체별 개요 ······································································································································· 22
- Giant ······························································································································································· 23
- Tesco ······························································································································································ 24
- Aeon ······························································································································································· 25