(2016) 일본 쿠키 해외시장보고서

 

 

Ⅰ. 시장 통계 ······································································································································· 3
1. 통계분석 기준 설정 ··································································································································· 5
2. 글로벌 수입통계 ·········································································································································· 6
3. 일본 수입통계 ················································································································································ 7
4. 일본 시장 규모 및 성장률 ················································································································ 8
Ⅱ. 시장 트렌드 ·································································································································· 9
1. 시장 메가 트렌드 ····································································································································· 11
2. 소비 트렌드 ·················································································································································· 12
3. 제품 트렌드 ·················································································································································· 13
4. 정책 트렌드 ·················································································································································· 14
Ⅲ. 경쟁사 분석 ······························································································································· 15
1. 경쟁사 선정 ·················································································································································· 17
2. 경쟁사별 현황 파악 ································································································································ 18
Ⅳ. 경쟁제품 현지조사 ··············································································································· 22
1. 분석 제품 및 기준 ····································································································································· 24
2. 가격 정보 ·························································································································································· 26
3. 포장용기 정보 ··············································································································································· 27
4. 원료 정보 ······················································································································································· 28
5. 현지조사 데이터 ·········································································································································· 29
Ⅴ. 유통구조 현황 ·························································································································· 31
1. 현지 유통구조 map ································································································································ 32
2. 추천 진출 경로 ·········································································································································· 33