(2017) 중국 영유아용쌀과자 해외시장맞춤보고서

Ⅰ. 시장 통계··················································································································· 4
1. 통계분석 기준 설정····································································································· 6
2. 무역통계 종합분석······································································································· 7
3. 품목통계 종합분석······································································································· 9
Ⅱ. 시장 트렌드············································································································ 11
1. Market Trend 01. 식품 안전·건강 중시························································· 13
2. Market Trend 02. 한 자녀 정책 폐지···························································· 14
3. Market Trend 03. 식품 전자상거래 채널 유망·············································· 15
4. Market Trend 04. 영유아 조제식품 규제······················································ 16
Ⅲ. 경쟁제품 현지조사····················································································· 17
1. 경쟁제품 선정··································································································· 19
2. 정량 분석·········································································································· 20
3. 정성 분석·········································································································· 21
4. 현지 방문 조사자료·························································································· 23
Ⅳ. 경쟁사 분석·································································································· 28
1. 경쟁사 선정······································································································· 30
2. 경쟁사별 현황 파악·························································································· 31
Ⅴ. 유통구조 현황······························································································ 34
1. 현지 진출 주요 경로······················································································· 36
2. 전문가 인터뷰··································································································· 39
Ⅵ. 유통업체 현황································································································ 40
1. 주요 유통채널별 현황 및 프로모션 정보·························································· 42

Ⅶ. 통관 및 검역 정보······················································································· 47
1. 통관 및 검역 절차···························································································· 50
2. 관세율 정보······································································································· 53
3. FTA 정보··········································································································· 54
4. 통관 및 검역 주의사항····················································································· 55
5. 통관 거부 사례································································································· 56
Ⅷ. 인증 정보······································································································· 57
1. 인증 취득정보··································································································· 60
2. 제출서류············································································································ 62
3. 전문가 인터뷰··································································································· 64
Ⅸ. 라벨링 정보·································································································· 65
1. 라벨 표기사항··································································································· 67
2. 라벨링 예시······································································································· 68
Ⅹ. 위생요건 정보······························································································ 69
1. 식품첨가물 규정································································································ 71
※ 참고문헌············································································································ 75