(2016) 호주 비스킷, 쿠키 및 크래커 해외시장보고서 - 2016년도 10월 자료

Ⅰ. 시장 통계 ······································································································································· 3
1. 통계분석 기준 설정 ··································································································································· 5
2. 글로벌 수입통계 ·········································································································································· 6
3. 호주 수입통계 ················································································································································ 7
4. 호주 쿠키(스위트 비스킷) 시장규모 및 성장률 ···································································· 8
Ⅱ. 경쟁사 분석 ··············································································································································· 9
1. 경쟁사 선정 ·················································································································································· 10
2. 경쟁사별 현황 파악 ································································································································ 11
Ⅲ. 경쟁제품 현지조사 ··············································································································· 15
1. 분석 제품 및 기준 ·································································································································· 17
2. 가격 정보 ······················································································································································· 19
3. 포장용기 정보 ············································································································································· 20
4. 원료 정보 ······················································································································································· 21
5. 현지조사 데이터 ········································································································································ 22
Ⅳ. 유통구조 현황 ·························································································································· 26
1. 현지 유통구조 map ································································································································ 27
2. 추천 진출 경로 ·········································································································································· 28
3. 유통업체 담당자 인터뷰 ····················································································································· 29
Ⅴ. 유통업체 현황 ·························································································································· 30
1. 주요 유통채널 개관 ······························································································································· 32
2. 주요 유통채널 핫 이슈 ························································································································ 33
3. 유통업체별 개요
- Woolworths ·················································································································································· 34
- Coles ································································································································································· 35
- IGA ····································································································································································· 36
- 아시안마트/한국식품 온라인 쇼핑몰 ································································································ 37