(2016) 이탈리아 라면 해외시장보고서 - 2016년도 10월 자료

Ⅰ. 시장 통계 ······································································································································· 3
1. 통계분석 기준 설정 ··································································································································· 5
2. 글로벌 수입통계 ·········································································································································· 6
3. 이탈리아 수입통계 ····································································································································· 7
4. 이탈리아 시장 규모 및 성장률 ········································································································· 8

Ⅱ. 시장 트렌드 ·································································································································· 9
1. 시장 메가 트렌드 ····································································································································· 11
2. 소비 트렌드 ·················································································································································· 12
3. 제품 트렌드 ·················································································································································· 13
4. 정책 트렌드 ·················································································································································· 14

Ⅲ. 경쟁사 분석 ······························································································································· 15
1. 경쟁사 선정 ·················································································································································· 17
2. 경쟁사별 현황 파악 ································································································································ 18

Ⅳ. 경쟁제품 현지조사 ··············································································································· 21
1. 분석 제품 및 기준 ·································································································································· 23
2. 중량 및 가격 정보 ·································································································································· 24
3. 제품포장 정보 ············································································································································· 25
4. 기타(유통기한) ············································································································································ 25
5. 현지조사 데이터 ········································································································································ 26

Ⅴ. 유통구조 현황 ···························································································································· 28
1. 현지 유통구조 map ·································································································································· 29
2. 추천 진출 경로 ············································································································································ 30
3. 유통업체 담당자 인터뷰 ······················································································································· 31

Ⅵ. 유통 업체 현황 ························································································································· 32
1. 주요 유통 채널 개관 ······························································································································· 34
2. 주요 유통 채널 이슈 ······························································································································· 35
3. 유통 업체별 개요 ···································································································································· 36
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