(2017) 호주 김치 해외시장맞춤보고서

Ⅰ. 시장 통계··················································································································· 4
1. 통계분석 기준 설정····································································································· 6
2. 무역통계 종합분석······································································································· 7
3. 품목통계 종합분석······································································································· 8
Ⅱ. 시장 트렌드·············································································································· 9
1. 소비 트렌드······································································································· 11
2. 제품 트렌드······································································································· 12
3. 유통 트렌드······································································································· 13
4. 정책 트렌드······································································································· 14
Ⅲ. 경쟁제품 현지조사····················································································· 15
1. 경쟁제품 선정··································································································· 17
2. 정량 분석·········································································································· 18
3. 정성 분석·········································································································· 19
4. 현지 방문 조사자료·························································································· 20
Ⅳ. 경쟁사 분석·································································································· 25
1. 경쟁사 선정······································································································· 27
2. 경쟁사별 현황 파악·························································································· 28
Ⅴ. 유통구조 현황······························································································ 31
1. 추천 진출 경로································································································ 33
2. 전문가 인터뷰··································································································· 36
Ⅵ. 유통업체 현황································································································ 37
1. 주요 유통채널별 현황 및 프로모션 정보·························································· 39

Ⅶ. 인증 정보········································································································· 42
1. 인증 취득정보··································································································· 45
2. 인증 취득제품··································································································· 49
3. 제출서류············································································································ 50
4. 전문가 인터뷰··································································································· 52
Ⅷ. 라벨링 정보·································································································· 53
1. 라벨 표기사항··································································································· 55
2. 라벨링 예시······································································································· 56
※ 참고 문헌········································································································· 57