(2016) 러시아 홍삼캡슐 해외시장보고서

Ⅰ. 시장 통계 ······································································································································· 4
1. 통계분석 기준 설정 ····································································································································· 6
2. 글로벌 수입통계 ············································································································································ 7
3. 러시아 수입통계 ············································································································································ 8
4. 러시아 건강식품 시장규모 ····················································································································· 9
Ⅱ. 시장 트렌드 ······························································································································· 10
1. 시장 메가 트렌드 ····································································································································· 12
2. 소비 트렌드 ·················································································································································· 13
3. 제품 트렌드 ·················································································································································· 14
4. 정책 트렌드 ·················································································································································· 15
Ⅲ. 경쟁사 분석 ······························································································································· 16
1. 경쟁사 선정 ·················································································································································· 18
2. 경쟁사별 현황 파악 ·································································································································· 19
Ⅳ. 경쟁제품 현지조사 ················································································································· 22
1. 분석 제품 및 기준 ···································································································································· 24
2. 가격 정보 ························································································································································· 26
3. 포장용기&유통기한 정보 ······················································································································ 27
4. 제품 성분 정보 ·········································································································································· 28
5. 현지조사 데이터 ·········································································································································· 29

Ⅴ. 유통업체 현황 ···························································································································· 32
1. 주요 유통채널 개관 ·································································································································· 34
2. 주요 유통채널 핫이슈 ····························································································································· 35
3. 유통업체별 개요 ······································································································································· 36
- DIXY ·································································································································································· 36
- Auchan ······························································································································································ 37
- O`Key ·································································································································································· 38
Ⅵ. 식품첨가물 정보 ····················································································································· 39
1. 식품첨가물 규정 ········································································································································ 41
2. 잔류농약 규정 ············································································································································· 42