(2016) 중국 홍삼캔디_해외시장보고서

Ⅰ. 시장 통계 ······································································································································· 3
1. 통계분석 기준 설정 ··································································································································· 5
2. 글로벌 수입통계 ·········································································································································· 6
3. 중국 수입통계 ················································································································································ 7
4. 중국 시장 규모 및 성장률 ··················································································································· 8
Ⅱ. 경쟁사 분석 ···································································································································· 9
1. 경쟁사 선정 ···················································································································································· 12
2. 경쟁사별 현황 파악 ·································································································································· 13
Ⅲ. 경쟁제품 현지조사 ················································································································· 18
1. 분석 제품 및 기준 ···································································································································· 20
2. 가격 정보 ························································································································································· 22
3. 포장용기 정보 ··············································································································································· 23
4. 유통기한 정보 ··············································································································································· 23
5. 현지조사 데이터 ·········································································································································· 24
Ⅳ. 유통구조 현황 ········································································································································ 27
1. 현지 유통구조 map ·································································································································· 28
2. 추천 진출 경로 ············································································································································ 29
3. 유통업체 담당자 인터뷰 ······················································································································· 30
Ⅴ. 유통업체 현황 ········································································································································ 31
1. 주요 유통채널 개관 ·································································································································· 33
2. 주요 유통업체 핫이슈 ····························································································································· 34
3. 유통업체별 개요
- RT-MART(大？？) ······································································································································· 35
- Taobao ······························································································································································ 36
- Tmall ··································································································································································· 37