※ [2016 수출업체 해외시장조사 지원사업] 중국 간장류 시장 소비자 조사보고서 자료입니다.

제1장 조사개요 ······························································································· 1
1. 조사 배경 및 목적 ································································································ 2
2. 조사 설계 ················································································································ 3
3. 응답자 특성 ············································································································ 4
4. 상해 소비자의 특성 ······························································································· 5

제2장 조사 결과 요약 ··················································································· 6

제3장 제언 ····································································································· 16

제4장 주요 조사 내용 ················································································· 18
1. 중국 상해인 요리 및 식료품 구입 특성 ·························································· 19
2. 조미료 관련 인식 및 태도 ·················································································· 42
3. 간장 관련 인식 및 태도 ······················································································ 61
4. 수입 조미료 관련 U&A ······················································································· 85