(2016) 폴란드 라면 해외시장보고서 - 2016년도 10월 자료

Ⅰ. 시장 통계 ······································································································································· 3
1. 통계분석 기준 설정 ··································································································································· 5
2. 글로벌 수입통계 ·········································································································································· 6
3. 폴란드 수입통계 ·········································································································································· 7
4. 폴란드 건조·인스턴트 면 시장규모 및 성장률 ······································································ 8

Ⅱ. 시장 트렌드 ·································································································································· 9
1. 시장 메가 트렌드 ····································································································································· 11
2. 소비 트렌드 ·················································································································································· 12
3. 제품 트렌드 ·················································································································································· 13
4. 정책 트렌드 ·················································································································································· 14

Ⅲ. 경쟁사 분석 ······························································································································· 15
1. 경쟁사 선정 ·················································································································································· 18
2. 경쟁사별 현황 파악 ································································································································ 19

Ⅳ. 경쟁제품 현지조사 ··············································································································· 24
1. 분석 제품 및 기준 ·································································································································· 26
2. 중량 및 가격 정보 ·································································································································· 27
3. 포장용기 정보 ············································································································································· 28
4. 현지조사 및 온라인조사 데이터 ··································································································· 29

Ⅴ. 유통구조 현황 ···························································································································· 31
1. 현지 유통구조 map ·································································································································· 32
2. 추천 진출 경로 ············································································································································ 33

Ⅵ. 유통 업체 현황 ························································································································· 34
1. 주요 유통 채널 개관 ······························································································································· 36
2. 주요 유통 채널 이슈 ······························································································································· 37
3. 유통 업체별 개요 ···································································································································· 38
- Biedronka
- Lidl
- Auchan