(2016) 중국 연어머리 해외시장보고서

Ⅰ. 시장 통계 ········································································································································· 3
1. 통계분석 기준 설정 ···································································································································· 5
2. 글로벌 수입통계 ············································································································································ 6
3. 중국 수입통계 ················································································································································· 7
4. 중국 신선수산물 시장규모 및 성장률 ··························································································· 8
Ⅱ. 시장 트렌드 ···································································································································· 9
1. 시장 메가 트렌드 ······································································································································· 11
2. 소비 트렌드 ···················································································································································· 12
3. 제품 트렌드 ···················································································································································· 13
4. 정책 트렌드 ···················································································································································· 14
Ⅲ. 경쟁사 분석 ·············································································································································· 15
1. 경쟁사 선정 ······················································································································································ 16
2. 경쟁사 기본 정보 ······································································································································· 17
Ⅳ. 경쟁 제품 현황 ···································································································· 18
1. 경쟁 제품 선정 및 분석 ······················································································································· 20
2. 중량 정보 ························································································································································· 24
3. 가격 정보 ························································································································································· 25
Ⅴ. 유통구조 현황 ······································································································ 26
1. 현지 유통구조 map ································································································· 27
2. 추천 진출 경로 ········································································································· 28
Ⅵ. 유통업체 현황 ······································································································ 29
1. 주요 유통채널 개관 ································································································· 30
2. 주요 유통업체 핫이슈 ····························································································· 31
3. 유통업체별 개요 ······································································································· 32
- JUSCO
- Gran Vida
- Tmall(天猫)
- JingDong(京東)