(2016) 중국 패션프루츠 차 해외시장보고서

Ⅰ. 시장 트렌드 ·································································································································· 3
1. 시장 메가 트렌드 ····························································································································· 5
2. 소비 트렌드 ········································································································································· 6
3. 제품 트렌드 ········································································································································· 7
4. 정책 트렌드 ········································································································································· 8
Ⅱ. 경쟁사 분석 ·································································································································· 9
1. 경쟁사 선정 ······································································································································ 11
2. 경쟁사별 현황파악 ························································································································ 12
Ⅲ. 경쟁제품 현지조사 ··············································································································· 16
1. 분석 제품 및 기준 ························································································································ 18
2. 중량 및 가격 정보 ························································································································ 20
3. 포장용기 정보 ·································································································································· 21
4. 현지조사 및 온라인조사 데이터 ···························································································· 22
Ⅳ. 유통 업체 현황 ························································································································· 25
1. 주요 유통 채널 개관 ··················································································································· 27
2. 주요 유통 채널 핫 이슈 ············································································································ 28
3. 유통 업체별 개요
- Walmart ············································································································································· 29
- Carrefour ··········································································································································· 30
- Vanguard ··········································································································································· 31
- TASTE ·················································································································································· 32