Ⅰ. 시장조사 개요······································································· 4
1. 수출역량 진단 결과·································································· 5
2. 시장조사 세부 추진 일정···························································· 6

Ⅱ. 시장조사 추진 결과································································ 7
1. 수요시장 분석········································································ 7
1-1. 수요시장 분석 프로세스 ························································· 9
1-2. 수요시장 분석 수행 ···························································· 10
1) 수입/내수시장 분석
(1) 글로벌 수입 규모 및 성장률
(2) 한국 수입 규모 및 성장률
(3) 진입장벽 정보
2) 소비시장 분석
(1) 소스/양념류 주 소비층 및 구매처
(2) 한국산 소스류/양념류 수요도
3) 산업 이슈 및 시장 트렌드
(1) 소스/양념류 이슈 및 트렌드
(2) 소스/양념류 현지 음식 및 식문화
1-3. 수요시장 분석 결과 ···························································· 22
2. 경쟁현황 분석······································································· 23
2-1. 경쟁현황 분석 프로세스 ························································ 23
2-2. 경쟁현황 분석 결과 ···························································· 37
3. 유통구조 분석······································································· 39
3-1. 유통구조 분석 프로세스························································· 39
3-2. 유통구조 분석 수행······························································ 40
1) 태국 유통 시장 조사
2) 바이어 인터뷰 분석
3-3. 유통구조 분석 결과······························································ 46

4. 현지 영업채널 개발···································································47
4-1. 현지 영업채널 개발 프로세스···················································· 47
4-2. 현지 영업채널 개발 수행 ······················································· 48
1) 바이어 마케팅 정보 요약
2) 바이어 마케팅 정보

Ⅲ. 진출 로드맵 수립································································· 49
1. 단기 진출전략······································································· 50
2. 중장기 진출전략····································································· 51