(2016) 필리핀 떡볶이_해외시장보고서

Ⅰ. 경쟁사 분석 ·································································································································· 4
1. 경쟁사 선정 ····················································································································································· 6
2. 경쟁사별 현황 파악 ··································································································································· 7
Ⅱ. 경쟁제품 현지조사 ··············································································································· 11
1. 분석 제품 및 기준 ·································································································································· 13
2. 가격 정보 ······················································································································································· 15
3. 포장용기 & 유통기한 정보 ··············································································································· 16
4. 기타 ···································································································································································· 17
5. 현지조사 데이터 ········································································································································ 18
Ⅲ. 유통구조 현황 ·························································································································· 21
1. 현지 유통구조 map ································································································································ 22
2. 추천 진출 경로 ·········································································································································· 23
3. 유통업체 담당자 인터뷰 ····················································································································· 24
Ⅳ. 유통업체 현황 ·························································································································· 25
1. 주요 유통채널 개관 ······························································································································· 27
2. 주요 유통채널 핫이슈 ····························································································································· 28
3. 유통업체별 개요 ·········································································································································· 29
- ASSI Mega Mart
- SM Megamall Supermarket
- Rustan’s Supermarket