(2017) 일본 곡물시리얼바 해외시장맞춤보고서

Ⅰ. 시장 통계 ··················································································································· 4
1. 통계분석 기준 설정 ····································································································· 6
2. 무역통계 종합분석 ······································································································· 7
3. 품목통계 종합분석 ······································································································· 9
Ⅱ. 시장 트렌드 ············································································································ 11
1. Market Trend 01. 건강을 고려하는 소비 ······················································ 13
2. Market Trend 02. 아침 대용 그래놀라 제품 ················································· 14
3. Market Trend 03. 고령화로 인한 타깃층 확대 ·············································· 15
4. Market Trend 04. 편의점 유통채널 유망 ······················································ 16
Ⅲ. 경쟁제품 현지조사 ····················································································· 17
1. 경쟁제품 선정 ··································································································· 19
2. 정량 분석 ·········································································································· 20
3. 정성 분석 ·········································································································· 21
4. 현지 방문 조사자료 ·························································································· 24
Ⅳ. 경쟁사 분석 ·································································································· 31
1. 경쟁사 선정 ······································································································· 33
2. 경쟁사별 현황 파악 ·························································································· 34
Ⅴ. 유통구조 현황 ······························································································ 37
1. 추천 진출 경로 ································································································ 39
2. 전문가 인터뷰 ··································································································· 43
Ⅵ. 유통업체 현황 ································································································ 44
1. 주요 유통채널별 현황 및 프로모션 정보 ·························································· 46

Ⅶ. 통관 및 검역 정보 ······················································································· 51
1. 통관 및 검역 절차 ···························································································· 54
2. 관세율 정보 ······································································································· 57
3. FTA 정보 ··········································································································· 58
4. 통관 및 검역 주의사항 ····················································································· 59
5. 통관거부사례 ····································································································· 60
Ⅷ. 인증 정보 ······································································································· 61
1. 인증 취득정보 ··································································································· 63
2. 제출서류 ············································································································ 65
3. 전문가 인터뷰 ··································································································· 66
Ⅸ. 라벨링 정보 ·································································································· 68
1. 라벨 표기사항 ··································································································· 70
2. 라벨링 예시 ······································································································· 71
Ⅹ. 위생요건 정보 ······························································································ 72
1. 식품첨가물 규정 ································································································ 74
※ 참고문헌 ············································································································ 76