(2016) 중국 비스킷, 쿠키 및 크래커 해외시장보고서 - 2016년도 10월 자료

Ⅰ. 시장 통계 ······································································································································· 3
1. 통계분석 기준 설정 ··································································································································· 5
2. 글로벌 수입통계 ·········································································································································· 6
3. 중국 수입통계 ················································································································································ 7
4. 중국 시장규모 및 성장률 ······················································································································ 8
Ⅱ. 경쟁사 분석 ··············································································································································· 9
1. 경쟁사 선정 ·················································································································································· 10
2. 경쟁사별 현황 파악 ································································································································ 11
Ⅲ. 경쟁제품 현지조사 ··············································································································· 17
1. 분석 제품 및 기준 ····································································································································· 19
2. 가격 정보 ·························································································································································· 21
3. 포장용기, 원산지 및 유통기한 정보 ····························································································· 22
4. 원료 정보 ······················································································································································· 23
5. 현지조사 데이터 ·········································································································································· 24
Ⅳ. 유통구조 현황 ·························································································································· 25
1. 현지 유통구조 map ································································································································ 28
2. 추천 진출 경로 ·········································································································································· 29
3. 유통업체 담당자 인터뷰 ····················································································································· 30
Ⅴ. 유통업체 현황 ·························································································································· 31
1. 주요 유통채널 개관 ······························································································································· 33
2. 주요 유통채널 핫 이슈 ························································································································ 34
3. 유통업체별 개요
- AEON ································································································································································ 35
- Gran Vida ······················································································································································ 36
- Carrefour ························································································································································ 37