(말레이시아)조미김_해외시장맞춤보고서 - 2016년도 08월 자료

Ⅰ. 경쟁사 분석 ···································································································································· 3
1. 경쟁사 선정 ······················································································································································· 5
2. 경쟁사별 현황 파악 ····································································································································· 6
 

Ⅱ. 경쟁제품 현지조사 ················································································································· 10
1. 분석 제품 및 기준 ···································································································································· 16
2. 가격 정보 ························································································································································· 18
3. 포장용기&유통기한 정보 ······················································································································ 19
4. 현지조사 데이터 ·········································································································································· 20
 

Ⅲ. 유통구조 현황 ·························································································································· 17
1. 현지 유통구조 map ································································································································ 18
2. 추천 진출 경로 ·········································································································································· 19
3. 유통업체 담당자 인터뷰 ····················································································································· 20
 

Ⅳ. 유통 업체 현황 ························································································································· 23
1. 주요 유통 채널 개관 ······························································································································· 25
2. 주요 유통 채널 핫이슈 ·························································································································· 26
3. 유통 업체별 개요 ···································································································································· 27
- Cold Storage ··················································································································································· 27
- AEON ·································································································································································· 28
- MAKRO Market ·········································································································································· 29
 

Ⅴ. 라벨링 정보 ································································································································· 30
1. 라벨 표기사항 ··············································································································································· 32
2. 라벨링 예시 ···················································································································································· 33