(2017) 태국 쇠고기 해외시장맞춤보고서

Ⅰ. 시장 통계··················································································································· 4
1. 통계분석 기준 설정····································································································· 6
2. 무역통계 종합분석······································································································· 7
3. 품목통계 종합분석······································································································· 9
Ⅱ. 시장 트렌드············································································································ 11
1. Market Trend 01. 쇠고기 소비량 低····························································· 13
2. Market Trend 02. 주요 사육 지역 및 농가 수············································· 14
3. Market Trend 03. 저품질의 현지 쇠고기······················································ 15
4. Market Trend 04. 호주 육우 수입································································· 16
Ⅲ. 경쟁제품 현지조사····················································································· 17
1. 경쟁제품 선정··································································································· 19
2. 정량 분석·········································································································· 20
3. 정성 분석·········································································································· 21
4. 현지 방문 조사자료·························································································· 23
Ⅳ. 경쟁사 분석·································································································· 31
1. 경쟁사 선정······································································································· 33
2. 경쟁사별 현황 파악·························································································· 34
Ⅴ. 유통구조 현황······························································································ 37
1. 현지 진출 주요 경로······················································································· 39
2. 전문가 인터뷰··································································································· 42
Ⅵ. 유통업체 현황································································································ 43
1. 주요 유통채널별 현황 및 프로모션 정보·························································· 45

Ⅶ. 통관 및 검역 정보······················································································· 50
1. 통관 및 검역 절차···························································································· 53
2. 관세율 정보······································································································· 56
3. FTA 정보··········································································································· 57
4. 통관 및 검역 주의사항····················································································· 58
Ⅷ. 인증 정보······································································································· 59
1. 인증 취득정보··································································································· 62
2. 제출서류············································································································ 65
3. 전문가 인터뷰··································································································· 70
Ⅸ. 라벨링 정보·································································································· 71
1. 라벨 표기사항··································································································· 73
2. 라벨링 예시······································································································· 74
Ⅹ. 위생요건 정보······························································································ 75
1. 농약 잔류물 규정······························································································ 77
※ 참고문헌············································································································ 78