(2017) 말레이시아 조제분유 해외시장맞춤보고서

Ⅰ. 시장 통계··················································································································· 4
1. 통계분석 기준 설정····································································································· 6
2. 무역통계 종합분석······································································································· 7
3. 품목통계 종합분석······································································································· 8
Ⅱ. 시장 트렌드·············································································································· 9
1. 소비 트렌드······································································································· 11
2. 제품 트렌드······································································································· 12
3. 유통 트렌드······································································································· 13
4. 정책 트렌드······································································································· 14
Ⅲ. 경쟁제품 현지조사····················································································· 15
1. 경쟁제품 선정··································································································· 17
2. 정량 분석·········································································································· 18
3. 정성 분석·········································································································· 19
4. 현지 방문 조사자료·························································································· 20
Ⅳ. 경쟁사 분석·································································································· 23
1. 경쟁사 선정······································································································· 25
2. 경쟁사별 현황 파악·························································································· 26
Ⅴ. 유통구조 현황······························································································ 29
1. 추천 진출 경로································································································ 31
2. 전문가 인터뷰···································································································· 34
Ⅵ. 유통업체 현황································································································ 35
1. 주요 유통채널별 현황 및 프로모션 정보·························································· 37

Ⅶ. 통관 및 검역 정보······················································································· 41
1. 통관 및 검역 절차···························································································· 44
2. 관세율 정보······································································································· 47
3. FTA 정보··········································································································· 49
4. 통관 및 검역 주의사항····················································································· 50
Ⅷ. 인증 정보······································································································· 51
1. 인증 취득정보··································································································· 53
2. 인증 취득제품··································································································· 54
3. 제출서류············································································································ 55
4. 전문가 인터뷰··································································································· 56
Ⅸ. 라벨링 정보·································································································· 57
1. 라벨 표기사항··································································································· 59
2. 라벨링 예시······································································································· 60
Ⅹ. 위생요건 정보······························································································ 61
1. 식품첨가물 규정································································································ 64
2. 기타위생 규정··································································································· 65
※ 참고문헌·········································································································· 66