(미국)도루묵회무침_해외시장맞춤보고서 - 2016년도 08월 자료

Ⅰ. 시장 통계 ······································································································································· 4
1. 통계분석 기준 설정 ··································································································································· 6
2. 글로벌 수입통계 ·········································································································································· 7
3. 미국 수입통계 ················································································································································ 8
4. 미국 가공된 냉장 수산물 시장 규모 및 성장률 ·································································· 9

Ⅱ. 시장 트렌드 ······························································································································· 10
1. 시장 메가 트렌드 ····································································································································· 12
2. 소비 트렌드 ·················································································································································· 13
3. 제품 트렌드 ·················································································································································· 14
4. 정책 트렌드 ·················································································································································· 15

Ⅲ. 경쟁사 분석 ······························································································································· 16
1. 경쟁사 선정 ·················································································································································· 17
2. 경쟁사별 현황 파악 ································································································································ 18

Ⅳ. 경쟁제품 현지조사 ··············································································································· 24
1. 분석 제품 및 기준 ·································································································································· 26
2. 가격 정보 ······················································································································································· 28
3. 포장용기 정보 ············································································································································· 29
4. 기타(유통기한, 성분, 원료) ················································································································ 30
5. 현지조사 데이터 ······································································································································· 31

Ⅴ. 유통구조 현황 ························································································································· 33
1. 현지 유통구조 map ······························································································································· 34
2. 추천 진출 경로 ·········································································································································· 35
3. 유통업체 담당자 인터뷰 ····················································································································· 36

Ⅵ. 유통업체 현황 ·························································································································· 37
1. 주요 유통채널 개관 ······························································································································· 39
2. 주요 유통채널 핫이슈 ····························································································································· 40
3. 유통업체별 개요 ······································································································································· 41
- Zion Market ·············································································································································· 41
- Hannam Chain ········································································································································ 42
- H Mart ·························································································································································· 43

Ⅶ. 인증 정보 ····································································································································· 44
1. 필수인증 ·························································································································································· 46
2. 선택인증 ·························································································································································· 47
3. 미국 내 인증 취득제품 ························································································································ 48