(중국)냉동새우_해외시장맞춤보고서 - 2016년도 08월 자료

Ⅰ. 시장 통계 ······································································································································· 4
1. 통계분석 기준 설정 ··································································································································· 6
2. 글로벌 수입통계 ·········································································································································· 7
3. 중국 수입통계 ················································································································································ 8
4. 중국 냉동 해산물 시장 규모 및 성장률 ···················································································· 9
 

Ⅱ. 시장 트렌드 ······························································································································· 10
1. 시장 메가 트렌드 ····································································································································· 12
2. 소비 트렌드 ·················································································································································· 13
3. 제품 트렌드 ·················································································································································· 14
4. 정책 트렌드 ·················································································································································· 15
 

Ⅲ. 경쟁사 분석 ······························································································································· 16
1. 경쟁사 선정 ·················································································································································· 18
2. 경쟁사별 현황 파악 ································································································································ 19
 

Ⅳ. 경쟁제품 현지조사 ··············································································································· 22
1. 분석 제품 및 기준 ·································································································································· 24
2. 가격 정보 ······················································································································································· 26
3. 포장용기 정보 ············································································································································· 28
4. 기타(성분, 원료, 열량, 규격, 상세스펙 등) ············································································ 28
5. 현지조사 데이터 ········································································································································ 30
 

Ⅴ. 유통구조 현황 ·························································································································· 36
1. 현지 유통구조 map ································································································································ 37
2. 추천 진출 경로 ·········································································································································· 38
3. 유통업체 담당자 인터뷰 ····················································································································· 39

Ⅵ. 유통업체 현황 ·························································································································· 40
1. 주요 유통채널 개관 ······························································································································· 42
2. 주요 유통채널 핫이슈 ····························································································································· 43
3. 유통업체별 개요 ······································································································································· 44
- TESCO ························································································································································· 44
- RT-Mart ··························································································································································· 45
- Walmart ·························································································································································· 46
 

Ⅶ. 인증 정보 ····································································································································· 47
1. 필수인증 정보 ············································································································································· 49
2. 권장인증 정보 ············································································································································· 51
3. 중국 내 인증 취득제품 ························································································································ 52
4. 제출서류 ·························································································································································· 53