(2017) 말레이시아 천마 해외시장맞춤보고서

Ⅰ. 시장 통계··················································································································· 4
1. 통계분석 기준 설정····································································································· 6
2. 무역통계 종합분석······································································································· 7
3. 품목통계 종합분석······································································································· 9
Ⅱ. 시장 트렌드············································································································ 10
1. Market Trend 01. 현지 한약재 가격 폭등····················································· 12
2. Market Trend 02. 현지 유관기관과 협약체결··············································· 13
3. Market Trend 03. 슈퍼마켓 유통채널 유망··················································· 14
4. Market Trend 04. 할랄 개념 확대································································· 15
Ⅲ. 경쟁제품 현지조사····················································································· 16
1. 경쟁제품 선정··································································································· 18
2. 정량 분석·········································································································· 19
3. 정성 분석·········································································································· 20
4. 현지 방문 조사자료·························································································· 22
Ⅳ. 경쟁사 분석·································································································· 24
1. 경쟁사 선정······································································································· 26
2. 경쟁사별 현황 파악·························································································· 27
Ⅴ. 유통구조 현황······························································································ 30
1. 추천 진출 경로································································································ 32
2. 전문가 인터뷰··································································································· 34
Ⅵ. 유통업체 현황································································································ 35
1. 주요 유통채널별 현황 및 프로모션 정보·························································· 37

Ⅶ. 통관 및 검역 정보······················································································· 42
1. 통관 및 검역 절차···························································································· 45
2. 관세율 정보······································································································· 48
3. FTA 정보··········································································································· 49
4. 통관 및 검역 주의사항····················································································· 51
Ⅷ. 인증 정보······································································································· 52
1. 인증 취득정보··································································································· 55
2. 제출서류············································································································ 58
3. 전문가 인터뷰··································································································· 63
Ⅸ. 라벨링 정보·································································································· 64
1. 라벨 표기사항··································································································· 66
2. 라벨링 예시······································································································· 68
Ⅹ. 위생요건 정보······························································································ 69
1. 식품첨가물 규정································································································ 71
※ 참고문헌············································································································ 73