(2017) 미국 쇠고기 해외시장맞춤보고서

Ⅰ. 시장 통계 ··················································································································· 4
1. 통계분석 기준 설정 ····································································································· 6
2. 무역통계 종합분석 ······································································································· 7
3. 품목통계 종합분석 ······································································································· 9
Ⅱ. 시장 트렌드 ············································································································ 10
1. Market Trend 01. 쇠고기 소비 증가 추세 ····················································· 12
2. Market Trend 02. 비정형 광우병 재발 ·························································· 13
3. Market Trend 03. FTA 개정 협상 반대 ························································ 14
4. Market Trend 04. 브라질산 생육 수입 중단 ················································· 15
Ⅲ. 경쟁제품 현지조사 ····················································································· 16
1. 경쟁제품 선정 ··································································································· 18
2. 정량 분석 ·········································································································· 19
3. 정성 분석 ·········································································································· 20
4. 현지 방문 조사자료 ·························································································· 23
Ⅳ. 경쟁사 분석 ·································································································· 30
1. 경쟁사 선정 ······································································································· 32
2. 경쟁사별 현황 파악 ·························································································· 33
Ⅴ. 유통구조 현황 ······························································································ 36
1. 현지 진출 주요 경로 ························································································ 38
2. 전문가 인터뷰 ··································································································· 41
Ⅵ. 유통업체 현황 ································································································ 42
1. 주요 유통채널별 현황 및 프로모션 정보 ·························································· 44

Ⅶ. 인증 정보 ······································································································· 48
1. 인증 취득정보 ··································································································· 50
2. 제출서류 ············································································································ 53
3. 전문가 인터뷰 ··································································································· 55
Ⅷ. 라벨링 정보 ·································································································· 56
1. 라벨 표기사항 ··································································································· 58
2. 라벨링 예시 ······································································································· 59
Ⅸ. 위생요건 정보 ······························································································ 60
1. 식품첨가물 규정 ································································································ 62
2. 기타 위생기준 규정 ·························································································· 63
※ 참고문헌 ········································································································· 64