(2017) 베트남 프로바이오틱스 해외시장맞춤보고서

Ⅰ. 시장 통계················································································································· 4
1. 통계분석 기준 설정··································································································· 6
2. 무역통계 종합분석····································································································· 7
3. 품목통계 종합분석····································································································· 9
Ⅱ. 시장 트렌드·········································································································· 10
Market Trend 01. 체인형 드럭스토어 중심 유통 확대·································· 12
Market Trend 02. 프로바이오틱스 제품 인기 증가······································· 13
Market Trend 03. 입 소문 마케팅 인기·························································· 14
Market Trend 04. 불량 건강보조식품 단속 강화··········································· 15
Ⅲ. 경쟁제품 현지조사··················································································· 16
1. 경쟁제품 선정·································································································· 18
2. 정량 분석········································································································· 19
3. 정성 분석········································································································· 20
4. 현지 방문 조사자료························································································ 22
Ⅳ. 경쟁사 분석································································································· 27
1. 경쟁사 선정····································································································· 29
2. 경쟁사별 현황 파악························································································ 30
Ⅴ. 유통구조 현황···························································································· 33
1. 추천 진출 경로······························································································· 35
2. 전문가 인터뷰································································································· 39
Ⅵ. 유통업체 현황······························································································ 40
1. 주요 유통채널별 현황 및 프로모션 정보······················································· 42

Ⅶ. 통관 및 검역 정보····················································································· 46
1. 통관 및 검역 절차·························································································· 49
2. 관세율 정보····································································································· 52
3. FTA 정보········································································································· 53
4. 통관 및 검역 주의사항··················································································· 54
Ⅷ. 인증 정보····································································································· 55
1. 인증 취득정보·································································································· 57
2. 제출서류··········································································································· 58
3. 전문가 인터뷰·································································································· 59
Ⅸ. 라벨링 정보································································································· 60
1. 라벨 표기사항·································································································· 62
2. 라벨링 예시····································································································· 63
Ⅹ. 위생요건 정보···························································································· 64
1. 식품첨가물 규정······························································································ 66
※ 참고문헌········································································································ 67