(2017) 페루 홍삼조제품 해외시장맞춤보고서

Ⅰ. 시장 통계 ··················································································································· 4
1. 통계분석 기준 설정 ····································································································· 6
2. 무역통계 종합분석 ······································································································· 7
3. 품목통계 종합분석 ······································································································· 9
Ⅱ. 시장 트렌드 ············································································································ 10
1. Market Trend 01. 건강식품 시장 성장세 ······················································ 12
2. Market Trend 02. 마카, 슈퍼 푸드로 각광 ···················································· 13
3. Market Trend 03. 몸에 좋은 인삼 소개 ························································ 14
4. Market Trend 04. 위조 의약품과의 전쟁 ······················································ 15
Ⅲ. 경쟁제품 현지조사 ····················································································· 16
1. 경쟁제품 선정 ··································································································· 18
2. 정량 분석 ·········································································································· 19
3. 정성 분석 ·········································································································· 21
4. 현지 방문 조사자료 ·························································································· 23
Ⅳ. 경쟁사 분석 ·································································································· 28
1. 경쟁사 선정 ······································································································· 30
2. 경쟁사별 현황 파악 ·························································································· 31
Ⅴ. 유통구조 현황 ······························································································ 34
1. 추천 진출 경로 ································································································· 36
2. 전문가 인터뷰 ··································································································· 39
Ⅵ. 유통업체 현황 ································································································ 40
1. 주요 유통채널별 현황 및 프로모션 정보 ·························································· 42

Ⅶ. 통관 및 검역 정보 ······················································································· 46
1. 통관 및 검역 절차 ···························································································· 49
2. 관세율 정보 ······································································································· 52
3. FTA 정보 ··········································································································· 53
4. 통관 및 검역 주의사항 ····················································································· 54
5. 전문가 인터뷰 ································································································· 55
Ⅷ. 인증 정보 ······································································································· 56
1. 인증 취득정보 ··································································································· 59
2. 제출서류 ············································································································ 61
3. 전문가 인터뷰 ··································································································· 63
Ⅸ. 라벨링 정보 ·································································································· 64
1. 라벨 표기사항 ··································································································· 66
2. 라벨링 예시 ······································································································· 67
Ⅹ. 위생요건 정보 ······························································································ 68
1. 식품첨가물 규정 ································································································ 70
※ 참고문헌 ········································································································· 74